Countdown to Next Catalogue Being Released:

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About us is the pioneer, and world leader in online thoroughbred auction services. was founded in Sydney, Australia in 2014, and has conducted more than 250 successful online thoroughbred auctions since its launch, listing more than 18,000 thoroughbreds. currently has over 15,000 members registered to bid, and maintains an average sale clearance rate of 73%. Our online auctions are now available in North America.

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How our Auction works operates similar to 'traditional' auction, by advertising set sale dates, taking listings, and generating an auction catalog upon which registered buyers may bid. The only difference is that our auctions take place online using a ‘Virtual Sales Ring’.

During the auction ‘Final Countdown’ stage, each horse enters the ‘Virtual Sales Ring’ in numerical Hip order, at one minute intervals. If a Hip attracts a bid in the final 20 seconds, an additional 20 seconds is then added, and this continues until there are no further bids received and the Hip is sold.

Auctions are held monthly, with catalogs released and open for bidding on the first Thursday of every month.

When you sell on, you are exposing your horse to buyers from all over the USA, and around the world with more than 15,000 members already registered.

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Register to Bid

To list your horse or place bids on, you first need to register as a member. Becoming a member is free, and can be done in just a few minutes here on our website. Once you have completed the online form, and verified your email address, one of our team members will be in touch with you to welcome you aboard. To register click here

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Entering your Horse

Entering your horse in our auction is simple. Click on the ‘Enter a Horse’ tab above and start entering the name of the horse. Our system will automatically start searching for your horse. Select the correct horse, and complete the required questions. Upload your images, videos and reports, then choose your listing package. Listings packages start from as little as $220.

Our team are here to assist if you need help.

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Placing a Bid

Members must be logged into their account in order to place a bid. Select the Listing Page for the Hip that you wish to Bid on, and then enter your Bid into the ‘Bidding Field’ at the next available bidding increment. You can also use the ‘Quick Bid’ boxes. Click ‘Bid’ and confirm your bid, your Bid has now been registered.

You can also enter a ‘Maximum Bid’ which will act as an auto bid, and place bids on your behalf up at the next available increment up to you maximum amount.

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After the Auction

Once the sale is complete, the platform will automatically issue an invoice to the buyer, and the consignor’s and buyer’s details are exchanged. receives payment from the buyer into our trust account within 48 hours, transfer of ownership is completed by the team, and sale proceeds are released to the Consignor. The buyer then arranges for the collection of the horse.

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Contact us

If you need help becoming a member, entering a horse, or placing a bid, contact our team on (800) 501-0218 or by email at